To amplify our message, broaden our reach, and get the attention of press and legislators.
To have media coverage on TV, radio and print that accurately portrays our messaging in the media coverage.
Draft a media advisory and send out to your local news desk prior to your event to give the press a heads up.
How to organize a press conference
Make calls to reporters
Emails can often be missed, especially in busy newsrooms. After you send your press advisory, make follow-up calls to the reporters and ask them if they will be able to make it. Remember, they're busy — sell your event to them!
Make signs and posters
Creative visuals like posters, hats, balloons or banners will make it more likely for your press conference to get TV coverage. Have fun with them!
Alert the media
A few days before your scheduled event, you will need to email a press advisory with the basic details to the media, so they will know where to be and when. Reporters will decide whether to attend based on your advisory, so make it compelling!
The press release
The press release is where you include all the information about what happened — who was there, what they said, why it was important. It should have quotes from your speakers. Bring copies to your press conference to hand out to media, and only email it AFTER your event!