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How to organize a press conference
Press conferences are a great way for your event to reach a wider audience and get widespread media coverage. They can help amplify all kinds of events: a round table, town hall, school tour, petition delivery — be creative!
Alert the media
A few days before your scheduled event, you will need to email a press advisory with the basic details to the media, so they will know where to be and when. Reporters will decide whether to attend based on your advisory, so make it compelling!
Click to view or download (.doc) a template press advisory.
Make calls to reporters
Emails can often be missed, especially in busy newsrooms. After you send your press advisory, make follow-up calls to the reporters and ask them if they will be able to make it. Remember, they're busy — sell your event to them!
The press release
The press release is where you include all the information about what happened — who was there, what they said, why it was important. It should have quotes from your speakers. Bring copies to your press conference to hand out to media, and only email it AFTER your event!
Click here to view or download (.doc) a template press release.
Make signs and posters
Creative visuals like posters, hats, balloons or banners will make it more likely for your press conference to get TV coverage. Have fun with them!
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